The Challenge
Guerilla Online was given one week to expand and improve Nova Loca’s existing PPC campaign, to maintain or reduce the overall monthly spend, whilst increasing the number of website visitors and decreasing the cost per conversion.
The work
The results
25% reduction in weekly PPC spend
10% increase to number of website visitors
60% decrease in cost per conversion
300% rise in number of conversions
The quote
"Guerilla Online’s comprehensive strategic and creative approach to the business challenges we face had a massive impact from day one. Their strengthening of our PPC campaign has already delivered beyond our expectations and released additional funds for alternative online marketing initiatives”.
Miranda Munn, Managing Director, Nova Loca